As EHR vendors jockey for ‘mindshare,’ Epic holds slight lead among healthcare C-Suite

According to a new Reaction Research Cloud study of senior healthcare executives at hospitals, health systems and physician group practices, of those planning to buy inpatient EHRs in 2017, 40 percent will choose Epic, 39 percent want Cerner and 31 percent are looking at MEDITECH . The story is the same for outpatient EHRs: Epic at 45 percent, Cerner at 32 percent and MEDITECH at 31 percent.

The buying trend report found provider organizations are focusing their IT purchasing on telemedicine and EHRs for the most part, but tools aimed at MACRA implementation are also gaining in interest.

Reaction found 33 percent of respondents named telemedicine a buying priority, 32 percent picked inpatient EHRs, 20 percent said MACRA tools and another 20 percent are focused on patient engagement tech. Only 8 percent said they plan to buy nothing.

The vendors with the most mindshare in MACRA implementation include Premier at 22 percent, Advisory Board (Crimson) at 19 percent and Optum at 16 percent, the study found. For patient engagement it’s Epic at 37 percent, Press Ganey at 29 percent and Cerner at 24 percent. And for cybersecurity it’s Cisco at 61 percent, VMware at 34 percent and McAfee at 32 percent.

The vendors most likely to win new business for data analytics include Epic at 33 percent, IBM at 25 percent, Cerner at 21 percent and MediTech at 21 percent, the study said. And for population health management technology it’s Cerner at 35 percent, Epic at 31 percent and Allscripts at 21 percent.

In the Reaction Data study, entitled “Big Mega HIT Purchasing,” 47 percent of respondents were from standalone hospitals, 38 percent health systems, 10 percent hospital-owned physician group practices and 5 percent independent physician group practices.

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